Alesia Michelle Lucas

Skills Profile

  • Software Proficiencies: Final Cut Pro, and Adobe Photoshop, Adobe After Effects, Xpression, Adobe Audition, Adobe Premier, Cool Edit Pro, Scott Studios, Selector, Vox Pro, Salesforce, Microsoft Office Suite (Excel, Word, PowerPoint, Sharepoint)
  • Knowledgeable of basic web design (WordPress), podcasting, video blogging, social media, and basic HTML functions
  • Experienced with digital video conferencing systems, SMS and email marketing applications: Action Kit, Salsa (Cosm) and Revolution Messaging
  • Great speaking skills gained through Oral Communications, theater, improv, and voice and diction classes
  • Proficient with computers PC and Mac, 55 WPM
  • Experienced with all aspects of video production

Education

Hampton University, Hampton, VA

2006- Dec 2011, Graduate

  • Broadcast Journalism major, English Arts minor

Work Experience

Service Employees International Union

Deputy Digital Director

Oct 2023-Present

  • Oversees work of one or more assistant directors or senior team members and their teams’ portfolios to drive the overall vision of the department and union.
  • Oversees specific and large bodies of work as set by the Digital Director including things such as development of the department’s anti-racist organization work, executive digital program, culture setting and team integration, recruitment and retention of personnel, team capacity building, contract and budget oversight, etc.
  • Assists Digital Director in overseeing work of all staff, including constant audits of external facing channels, to ensure high quality standards, best practices and consistency of message.
  • Serves as deputy for the Digital Director in directing administrative management functions of the department including directing personnel actions and the work of hiring managers, related to recruitment, hiring, retention and staff development and firing.
  • Serves as deputy for the Digital Director in overseeing work of the staff to develop and manage the department’s budget.
  • Manages and coordinates across major contracts to ensure continuity and coordination of work as well as high-quality deliverables. Ensures that sophisticated choices are made about appropriate vendors and support services.

Assistant Director of Communications for Digital Strategy

Nov 2019-Present

• Serves as part of the senior management team of SEIU’s Communications Department.
• Directs vendor management for division communications work.
• Directs recruiting, reviewing, and recommending hiring for digital communications staff.
• Directly responsible for retention of digital communications staff, including training, feedback, reviews, skill and career development.
• Supervises the production of visual content and style modifications for multiple websites including seiu.org and other web properties.
• Manages the creation and development of new websites and microsites for SEIU and allied organizations.
• Acts as a partner to digital leads or practitioners of organizing campaigns and internal clients.
• Assists in leading the digital startegy team for rapid response and strategic communications plan through social media, mass email, text messaging, online advertising and online activism.

National Digital Manager

Jan 2018- Nov 19

  • Devises national social media and goals as part of the union’s overall digital communications strategy.
  • Manages implementation of national and/or organizing social media efforts.
  • Manages development of digital strategies for campaigns and projects to ensure that they advance both individual project goals and the union’s overarching goals and strategic direction.
  • Manages creation of digital content and oversees and manages the work of digital team staff.
  • Manages external digital coalition strategy and implementation.
  • Provides trainings for local leaders and members and assigns and manages digital team professional staff to participate in providing and developing trainings.
  • Serves as a key contact for communications with allies, partners, and vendors.
  • Manages event digital communications – strategy, message, look and feel, materials, marketing, outreach, various technologies and social media.
  • Directly supervises individuals on team as assigned.
  • Performs other duties as assigned in support of promoting digital work.

Senior Campaign Communications Specialist

Oct 2015- Dec 2017

  • Leading local union communications staff and specialists in developing and coordinating public relations, media relations and general communications support for campaigns and other union projects
  • Responsible for the development and implementation of communications plans for various campaigns including organizing, political action, bargaining, and other activities
  • Managing the day-to-day social media management and content creation
  • Research new and emerging digital trends and tools

Cumulus Media, Washington, D.C. (WRQX and WMAL)

PT On-Air Personality

Oct 2014- May 2017

  • Responsible for daily operation, preparation and execution of station appearances, remotes, and special events.
  • Host weekend on-air shift.

Safer Chemicals Healthy Families, Washington, D.C. (Nonprofit)

Digital Content Coordinator

Nov 2013- Oct 2015

  • Manage email database for the coalition.
  • Posting and cultivating content on coalition website.
  • Responsible for managing the digital communications internship program
  • Spearhead organizing efforts via social media management and content creation (graphics, video, and blogs).
  • Work on special projects including research, grassroots organizing, document and presentation preparation.
  • Developed digital communications strategy that delivered campaign victories with major retailers: Home Depot, Walgreens, Ashley Home Furniture, and Lowe’s

Entercom Communications Corp., Va. Beach, VA (Z104, 2WD, 95.7, 94.9)

PT On-Air Personality & Street Team Manager

Nov 2013- Oct 2014

  • Perform a wide variety of responsibilities essential to the digital promotion of live on-air programs including social media and video creation
  • Represent the Entercom brand throughout the community at promotional events and concerts
  • Manage and schedule a team of 10 (or more) street team members to represent the Entercom brand throughout the community
  • Knowledgeable of the set up and troubleshooting of mixing boards, microphones, electronic and mechanical components specific to the station
  • Host weekly weekend on-air shift

GapSi Solutions: US Department of State, Washington D.C.

Bureau of International Information (Co.Nx) Associate Studio Producer

April 2013- Oct 2013

  • Performed a wide variety of duties necessary to planning and implementing the program, combining social media and traditional studio production to make compelling and engaging live TV for the web
  • Contributed to the organization and management of live studio-based and offsite events
  • Assisted with post-production of content including archiving and editing/packaging video for display on social media sites such as Facebook, Twitter, YouTube, etc.
  • Maintained databases and create presentations/reports based upon relevant production and social media data
  • Created promotional images and bumpers for programs with Adobe After Effects and Photoshop

Center for Community Change, Washington D.C. (nonprofit)

New Media Assistant

April 2012- March 2013

  • Managed social networking properties (Twitter, YouTube, Tumblr, and Facebook) by tracking metrics and creating content
  • Created photo shares for Twitter and Facebook (Photoshop)
  • Promoted digital campaigns on email, SMS and social media, and singlehandedly tripled email lists and social media followers and likes
  • Managed the editorial calendar for JoinChangeNation.org and acted as the primary editor of blogs
  • Supported and trained field organizers on digital organizing

Men’s Health Network, Washington D.C. (nonprofit)

Communications Consultant

Jan 2012- April 2012

  • Created video commercials for web and television usage
  • Responsible for developing outreach materials for marketing purposes
  • Managed social media properties and websites

References Available Upon Request